You won’t have been working in marketing for very long before you first heard the term lead generation. For a lot of us, at one point, it was one of those savvy-sounding buzzwords. In essence, we knew it was the process of getting people interested in your company. Put in such small definable terms, it sounds so simple.
In almost all cases, high quality content is going to be the most effective form of lead bait. By sharing engaging, thought-provoking, content you will bring your prospects to your website. LeadMetrics, teaming with SharpSpring, can help you create that all important content, and monitor how your prospects behave as they enter your funnel.
The consumers of today are different. They no longer want to be told what to buy, and who to buy from. They want you to wine and dine them first. Provide a prospect with enough valuable content, then they begin to develop an attachment to your brand. You guarantee relevant traffic on your website, and you are talking to interested parties.
In an ideal world, your candidate would find, and initiate a relationship with, your brand. They can begin the conversation, but like any tentative interest, they can leave you at any time.
If your business relationship begins with the customer interested in you, it is more likely to be successful than if you began pestering them as a cold lead. This is why lead generation is so important. By providing content and advice you are paving the way for your prospect to fall in love with your brand.
Lead generation is not simply writing a blog and waiting for people to find it. You need to utilise many channels to distribute your content. All content, with the right CTA, is a gateway onto your website.
LeadMetrics' content creators can craft you content, and distribute it across all channels. Easily generate leads by connecting to the channels where you will find most of your target market. We use methods such as:
Don’t you think it is about time cold calling became a thing of the past? Companies calling you all hours of the day on the off-chance that you need one of their products or services. A lot of time is wasted on irrelevant and uninterested leads this way.
This downloadable guide will help you guide market-applicable leads through the inbound journey, and eventually persuade them to become advocates for you brand. Download this guide for free.
If your ideal customer is reading your blogs and interacting with your social media then they could be a qualified lead. There are two steps to this process:
How you define a marketing-qualified lead will largely depend upon your company, but ordinarily, it’s the product of measured content interaction. The more engagement your prospects show, the more interested they are in your company. Thus, these are potential customers and brand advocates.
Using SharpSpring’s intelligent platform you can monitor the distribution and reception of all of your content. Create a content-based campaign, analyse the effectiveness of your blog. It can all be done with SharpSpring’s marketing automation software.Get A Demo
Attracting prospects to your funnel is only the beginning of a profitable journey that you and your future advocates will take. However, lead generation often takes patience. For a small business this might be a demanding task. If other priorities are getting in the way of creating the necessary content for lead generation, Book a Discovery Call today to see how we can help you attract new prospects.