There is such a heavy emphasis on the importance of content. It is always in demand, whether for your website, your social media campaigns, or all those downloadable guides and infographics. Inbound marketing strategies literally can’t work without a content creator – or ten.
The best way to attract the right traffic to your website, is through engaging and educational content. That might be a fun social post, or a thought-provoking blog article. Whatever you create will either bring relevant traffic to your website, or convert them into a lead.
In a competitive market, your brand is not the only company offering your service. So, you need to offer more to your target market than a small discount or half price delivery. You need create something that offers value to your target market, without demanding very much in return.
The blog, as a lead generation activity, is often undervalued. Not every prospect is the same, neither are their search queries. A blog that creates consistently new material will be able to cover the many nuances created by your target customer’s individual needs. Specialist or relevant industry knowledge builds trust with your visitors, and is often an important part of the decision making process.
Downloadble content, such as ebooks and guides can be packed with enough useful content that you may consider gating the product. An eBook, especially, might contain useful information that industry enthusiasts would conisder paying for. Therefore, you can trade your downloadable content for email addresses or other information on the prospect that you would find useful.
An infographic is an especially good tool for inbound marketers that are working for a B2B company. If you can provide your prospect with something that they can refer to frequently, then not only have you proven your outstanding industry knowledge; but you have also put your brand in front of their faces on a near daily basis. Often, a good infographic will simplify a complex issue for the recipient. This is of high value to anyone.
SharpSpring will put in the driver’s seat. From one intuitive platform you will be able to manage all of your content marketing efforts. Add your social media campaigns to a responsive workflow, and entice strangers across all channels. LeadMetrics’ will help implement SharpSpring into your day to day marketing process.
Creating all the content you need might seem like a gargantuan task. Keeping your prospects coming back to your website or providing downloadable treats for them can feel like a never-ending endeavour. For a small business, content marketing might stretch your resources to the point that your marketing efforts become inconsistent in timing or quality. Your content needn’t suffer because of a hectic work-life, or the necessity to focus on other elements of your business. Book a Discovery Call today and find out how we can help you provide consistent and relevant content