What’s on your to-do list for 2020?
No, not that never-ending desire to visit the gym five times a week – your marketing to-do list. After all, it’s the latter you have far more chance of tackling without endless excuse-making.
If your marketing to-do list is looking decidedly empty, however, I’ve got five tasks that’ll give you the perfect head start.
1. Dedicate more time to blogging in 2020
So, I’ve assumed above that you’re already undertaking blogging in some form, but probably not enough. And I’ll either have missed the mark entirely, because you may already be blogging plenty… or not at all.
When surveyed by the Content Marketing Institute in 2017, around half of marketers said they planned to use content to reach customers. The reason? Content is driving brand recognition and increasing customer engagement.
Start blogging at least once per week next year – it’ll be time incredibly well spent in the long run.
2. Set up your email marketing software (again)
Come on, you’ve flirted with the idea of email marketing for a while now.
What’s stopping you?
Email isn’t an archaic form of digital communication. In fact, research suggests that 73% of millennials would rather business communication came from email.
That should be enough temptation to get you back on the case of email marketing and, finally, set up your marketing platform (again).
3. Give your website a fresh
How deep you go with this task depends very much on when you last refreshed your website, but there should never be a year when you don’t make this one of the first tasks.
Start by reassessing its mobile friendliness. You’ve probably got a new phone since you last checked; does it display properly and provide the same functionally as the desktop version?
Then, compare it against websites you’ve seen recently which have caught your eye. They might be streets ahead, design- and user experience-wise, and if that’s the case, start making notes for your web design company to tackle in 2020.
4. Look back at your achievements (and misses) from 2019
A retrospective look at 2019 is definitely a first task you’ll want to approach in January.
Be ultra-honest with yourself. What did you get right? What did you get wrong? Which opportunities did you miss? What did you discover that you weren’t expecting to discover?
Spend a decent amount of time on this, because it’s the only chance you’ll get to learn from what happened in 2019. Before you know it, that time will be consigned to the history books.
5. Plan your 2020 content calendar
Yep, it’s the ‘c’ word again. And, as we’ve already established that you’ll be blogging more in 2020, you’ll need a plan to work to.
If you don’t already have one, put together a content calendar. If you do have one, update it. Try and work three months ahead (a twelve-month plan simply isn’t needed).
There’s plenty of templates out there but keep it simple. Publication date, working title, author and notes might be all you need to ensure your content game is on point in 2020.
Nothing above will reinvent the marketing wheel for you next year, but that really isn’t the point.
Marketing has always been about simplicity. That won’t change, and it’s why the five to-dos in our list will ensure you approach 2020 with a mindset that’ll ultimately result in success.