How to Explain Banner Ads to your Gran

How to explain banner ads to your gran

Firstly, if your gran is a digital marketing expert – I do not intend to, literally, teach her how to suck eggs.  She’ll already know about banner ads. However, your gran might number among the many who don’t know what banner ads are but badly want to know the answer. If so, consider pointing her […]

Why won’t anyone download my free guides?

In fact, I bet you’ve done that several times. Naughty. Only, is it? Really? These guides, eBooks and reports are there for one reason: to grab our email addresses for marketing purposes. The people who create them are under no illusion that the vast majority of downloads rarely go much further than lying dormant on […]

Will Chrome’s changes to ad blocking impact YouTube?

ou know, YouTube; that brilliant source of video content that is forever throwing ads in your face. So, what are they going to do about that, then? As great as their desire to ban crap ads might sound, surely this will impact their own service and, therefore, revenue? As you’d expect, all is not what […]

TikTok is for kids, right? A short guide for businesses

TikTok’s another video platform, right? Yep. Sorry. If you haven’t heard of TikTok, you’ll find the stats for the fastest growing video social network astonishing. In February last year, it exceeded one billion installs and the company that owns it, Bytedance, has now beat Uber to become the world’s most valuable start-up. But… what is […]

A New Landscape: Digital Marketing 101 for Architects

The UK architectural industry is worth over £4 billion a year to the national economy. It’s also, arguably, one of the most timeless industries around. A building can’t be built without a great architect. Well, it can, but can you imagine what you’d end up with? Architects are required in both residential and commercial builds, […]

How Solicitors can get the most from video

No industry can escape the lure of video marketing; there’s no such thing as a type of business that “just doesn’t work for video”. Take solicitors. If you’re working in that sector, you’d be forgiven for thinking that video is entirely unsuitable for a job that is based almost solely at the desk. Think again. […]

How voice search will affect SEO in 2020

Do you know I find the idea of voice search fascinating. I’ve had an interesting ‘relationship’ with voice assistants. I’ll never forget the time I walked down the stairs in my house, only to be greeted by Alexa singing happy birthday to me. I was alone, I hadn’t uttered a word and it wasn’t my […]

Your first five marketing tasks in 2020 should be…

What’s on your to-do list for 2020? No, not that never-ending desire to visit the gym five times a week – your marketing to-do list. After all, it’s the latter you have far more chance of tackling without endless excuse-making. If your marketing to-do list is looking decidedly empty, however, I’ve got five tasks that’ll […]

Unusual marketing strategies you didn’t know you needed

You don’t want to create a boring marketing strategy, do you? No, you want to create something with which potential (and existing) customers will feel obliged to engage. You want to make them laugh, smile, gasp and – if it really floats your boat and sells products – cry. But how do you do that […]

Why “fun” shouldn’t be a bad word in marketing

Ask the Oxford English Dictionary what it thinks the word ‘fun’ means, and it’ll tell you that it is “behaviour or an activity that is intended purely for amusement and should not be interpreted as having any serious or malicious purpose”. Unfortunately – and as with most dictionary definitions – that immediately removes all of […]