Why a white paper will help you with your content marketing

Have you ever downloaded a white paper? I have, and I know countless others have, too. Why? Because even the government gets involved in creating theses great big collections of insight, numbers, opinion and statistics. So, they must be useful. But are they just for academic types who need genuine research for their own papers? […]

Vlogging is the new black for businesses

Have you listened to YouTube recently?  In between songs on your favourite Killswitch Engage album you will have probably heard the excitable tones of Bastián Ernst, or the balmy resonance of Sam Ovens.  Thanks to vlogging, they have become marketing’s new rock stars.  They chirpily interrupt your playlists and often giveaway some free information that […]