An idiot’s guide to the sales funnel

No, you’re not an idiot. Although, you might sound like one if you keep referring to ‘the sales funnel’ in team meetings. So, rather than rely on terms you’ve heard but don’t quite understand in order to sound smart, let’s get under the hood of this vital part of modern-day sales. What is a sales […]

Rankable and Readable: Can you write stunning blogs for SEO?

Every copywriter and blogger face the same quandary.  Create informative and engaging content for the reader – and for Google.  Oh, to simultaneously entertain your audience and remain rankable.  It’s difficult to create stunning blogs for SEO. It’s hard to commit to a side.  What is more important?  Jessica Lee points out that No. 1 […]