LeadMetrics Blog

May 9
Social Media Campaigns Summer

It's almost time to create summer social media campaigns. Although, looking out the window you wouldn't know it. You know they say about British Springtime.  If you don’t like the weather, wait an hour.  As these words are appearing bullets of rain hit the windows.  An endless iron wool serape stretches between all horizons.  Is anyone else craving the summer months right about now? 

But, it’s hard to get fully motivated when you are looking out a rain-flooding car park. 


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Oct 15
Do you need a relationship or sales funnel

Making consistent sales as a business isn’t easy. Neither is building a relationship.

Selling anything has always been hard, but it’s particularly tricky these days thanks to the countless ways with which people can interact with brands and undertake their purchasing journey.

The best businesses rarely become successful via fluke; they’ll work hard on building a funnel of new leads that is consistent, predictable and capable of growing.

How do they do it? And what, exactly


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Oct 9
What does the future of digital marketing look like?

Ah, digital marketing. It’s everywhere, isn’t it?

In fact, it’s so ubiquitous it’s easy to get yourself into a bit of a knot with exactly what digital marketing is. Certainly, keeping up with the latest trends, news, must-haves and must-avoids is increasingly difficult.

This makes a ‘what does the future of digital marketing look like’ blog rather tricky to write, but write it we must, because it’s that time of the year when we all need to do a bit of educated guessing


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Sep 12
Is mobile search killing the desktop?

When you last accessed the internet, what device did you use? I’m willing to slap a fair bit of cash on the table and suggest it was your smartphone. In fact, you’re probably reading this blog post on that same device. Perhaps you found it when doing a mobile search.

In 2018, over 50% of all world-wide website traffic was generated on mobile phones. Whichever way you swing that particular cat, that’s a colossal number and illustrative of just how important those diminutive


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Sep 11
British Food Fortnight Marketing Recipe

British Food Fortnight tells you everything you need to know about the British.  We are like Hobbits.  We love our food.  And, we absolutely know about second breakfast.  For those in the hospitality and catering industry, a fortnight celebrating our culinary obsessions must be a welcome idea.

Various places over the country will be holding their own events between 21st September and 16th October.  But the fortnight doesn’t belong only to a specific set of companies.  It


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Sep 9
The Art and Science of the Client Follow up

What you’re about to read is biblically stupid.

You spend ages trying to get someone’s attention. It’s a potential reseller you’ve had your eye on for a while and you just know they’ll make a massive different to your business.

So, you keep an eye on their movements on LinkedIn and spot that they’re heading to a local networking event tomorrow.

Brilliant - this is it; your chance to finally get in front of them and ensure you bring on board what will almost certainly


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Sep 3

Even if you’re not a marketer, demand generation and thought leadership are two terms that absolutely need to be in your locker.

Unfortunately, they’re also two terms that are vastly overused and abused. And I’d like to put a stop to that.

So, consider this blog post your short, simple, no-BS guide to two of the most important marketing tactics in 2019.

Demand Generation Modern Marketers

What is demand generation?

This really is a case of ‘it does what it says on the tin’.

Demand generation is


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Sep 3
The Anatomy of a Content Writer

You know the types - they sit in quiet corners of coffee shops, MacBooks open, coffees primed and fingers tapping at lightning pace. Content writers can be found everywhere these days.

Ok, that might be an exaggeration, but it’s hard to underestimate the speed with which content has become the cornerstone of nearly every marketing campaign.

But what makes a great content writer? If, like most businesses, this is an element of your marketing strategy you need to outsource, what sort


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Aug 16
Key resources to improve your writing

In marketing, there are few pursuits as creative as writing.  OK, it isn’t the fevered realisation of a dream littered with dystopian futures, dragons and book signings.  Writing marketing resources might not be world building, but it still an exercise in engaging an audience.  So to keep engaging the audience, as a content writer you must always attempt to improve your writing.

The thing is, someone reading a blog is looking for information.  Most of the time, the theme you are


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Aug 16
Why you should define micro and macro goals

I’m not going to start this post by explaining why you need goals. You’re in business for that very reason. And you’re not stupid. Plus, you’ve probably already read (or ignored) 37,198 blog posts that tell you why you need goals.

But what if we add the words ‘macro’ and ‘micro’ in front of the G word?

I’m willing to make a bet that if you’re using Google Analytics to measure your website’s performance, you haven’t yet delved into macro and micro goal
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Aug 15
Publishers love user-generated content

Do you want a good book recommendation?  Try Fight Club by Chuck Palahniuk.   Publishers thrive on readers making recommendations like that.  So, a major preoccupation for the marketing departments of all publishing houses is to try and provoke conversation amongst the readers   Publishers love user-generated content.

You see, as much as reading is an individual pastime, it also creates communities.  Reading creates discussion; it prompts analysis.  Although people don’t read as a


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